Soda Industry Dying as Americans Seek Healthy Beverages That Don’t Cause Diabetes, Obesity

Drinking soda is an unhealthy practice and it seems that Americans are finally becoming aware of it.

The drop in the sales of carbonated drinks in the recent years is bad news for Big Soda, but definitely good news for the consumers since sodas are the major culprits for obesity and diseases caused by unhealthy diets, such as diabetes.

According to Sanger-Katz,

“The drop in soda consumption represents the single largest change in the American diet in the last decade and is responsible for a substantial reduction in the number of daily calories consumed by the average American child. From 2004 to 2012, children consumed 79 fewer sugar-sweetened beverage calories a day, according to a large government survey, representing a 4 percent cut in calories overall. As total calorie intake has declined, obesity rates among school-age children appear to have leveled off.”

Over the last twenty years, the sales of full-calorie soda have dropped by over 25% due to the increasing health awareness among Americans.

The efforts to introduce ‘soda taxes’ have proven unsuccessful mainly due to the opposition from the manufacturers. Moreover, anti-obesity campaigns managed to catch the attention of the public and Americans have finally become more aware of the risks linked to the regular consumption of soda drinks.

“Soda lobbyists made campaign contributions to local politicians and staged rallies, with help from allies like the Teamsters union and local bottling companies. To burnish its image, the industry donated $10 million to the Children’s Hospital of Philadelphia.

It worked: The soda tax proposal never got out of a City Council committee.”

Unfortunately, this is only one example of a push towards levying a soda tax.

But, the efforts that Mayor Nutter made to educate the citizen of Philadelphia had an effect and it led to 24% drop in the consumption of soda among these people.

Bottled water sales soon to surpass soda sales

The good news is that these changes in people`s drink-buying habits are not limited to Philadelphia only. As a matter of fact, people across the country have started replacing their soft drinks with healthier drinks and most of them reach for bottled water in particular.

One industry specialist predicts that water will overtake soda in overall sales by 2017 and become the “largest beverage category in the United States.”

Obesity and other health issues are directly caused by an unhealthy diet which is mainly based on fast food, soda,  and tobacco. Once these problems appear, Big Pharma starts offering various cures which often end up doing more harm than good.

The good news is that people are finally becoming aware that consuming is the right approach to maintaining health.  Although Big Pharma and food manufacturers would rather see us sick and addicted to the drugs they sell, people are at last seeing them through and doing it right.